Rebranding without losing our roots
For Coccia Costruzioni, we also worked on the new brand identity and the claim — all while honoring the company’s tradition.
The pictogram represents the founder’s initials — Coccia Vincenzo — though they are not immediately visible. Within the negative space of the symbol lies a subtle nod to the past, which continues to guide the company’s innovation.
In the claim, “Spaces” doesn’t just refer to physical areas, but to unrealized potential; “Places” is meant as spaces enriched with meaning, memory, and relationships. This distinction highlights the transformation process the company embraces: a journey from raw, undefined form to a space full of meaning and life.
Social Media
Social media communication was designed to highlight completed projects and strengthen brand awareness within the construction industry.
We focused on a visually impactful approach, using high-quality images and videos to convey professionalism, innovation, and attention to detail.
The goal is to create a visual narrative that inspires trust, highlights the quality of the work, and positions the brand as a benchmark in the market.
