For Costruzioni Duepuntotre, we designed the new brand identity and developed the website.
From the initial brief, we were given full creative freedom on concept and colors, with one clear request: no typical logos.
So we went for an unconventional design for the industry, with fresh shapes and an instantly recognizable visual identity.
The pictogram plays on a dual meaning: the black element represents a building in perspective, with a minimal, geometric cut to convey solidity, three-dimensionality, and reliability.
The colored element, on the other hand, creates a strong contrast and symbolizes the sun in a clear sky, evoking prosperity, growth, and well-being.