Freedom in Brand Identity
For Costruzioni Duepuntotre, we designed the new Brand Identity and developed the website.
From the initial brief, we were given full creative freedom on concept and colors, with just one clear request: no typical logos.
We therefore went for an unconventional design for the industry, with fresh shapes and a visual identity that’s instantly recognizable.
The pictogram plays on a double meaning: the black section represents a building in perspective, with a minimal and geometric cut to convey solidity, three-dimensionality, and safety.
The colored part creates a strong contrast and symbolizes the sun in a clear sky, evoking prosperity, growth, and well-being.
Web Design
The website, just like the logo, was designed to break away from the conventional patterns of the industry.
We maintained the brand’s clean and minimal style, creating a design that conveys visual consistency and reinforces the company’s identity.
The result is a harmonious visual system that enhances the content and offers a modern, intuitive user experience.
