Coccia Costruzioni

For Coccia Costruzioni, we also worked on the new brand identity and the claim, without losing sight of the company’s tradition.

The pictogram represents the founder’s initials — Coccia Vincenzo — without making them immediately recognizable.
Within the pictogram, in negative space, there’s a reference to the past that guides the company’s innovation.

In the claim, “Spaces” doesn’t refer only to physical areas, but to unrealized potential; “Places” stands for spaces enriched with meaning, memory, and relationships.
This distinction highlights the transformation process the company pursues: a journey from a raw, undefined state to one full of meaning and life.

The social media communication was designed to highlight completed projects and strengthen brand awareness in the construction sector.

We focused on a strong visual approach, using high-quality images and videos to convey professionalism, innovation, and attention to detail.

The goal is to build a visual narrative that inspires trust, showcases the quality of the work, and positions the brand as a reference point in the market.