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Restart/Milano
Restart/Milano was born in 2004 from a short circuit between personal passions and work: a network of artisans and collaborators giving shape to cultured references, from gift boxes holding memories to Olivetti components brought back to life, from brass lamps inspired by Serge Mouille to homages to Munari, Scarpa and Albini. A project that treats design as a living archive, to be reactivated piece by piece. The new website had to share that same measure: essential, typographic, able to sell without raising its voice.
Visit the website
The e-commerce puts the collection first: gifts, lamps and furniture flow like the plates of an archive book, and every piece has its own page with story, price and direct purchase. The home entrusts the narrative to the founder's voice, a manifesto in Italian and English, while the About timeline retraces twenty years of exercises and reissues. Under the surface, the full mechanics of a store: cart, accounts, payments and order management, ready for the next reactivations.
Web Design