Festival delle Birre di Castellalto
Nineteen editions and a one-of-a-kind format: for a week Castellalto becomes a widespread festival, with more than 300 beer taps and live music in every corner of the village, the landmark event of central Italy. We handle its entire communication: graphic identity, editorial plan and social content, photo and video, from the launch of the nights to the live coverage of the festival.
Visit the festival
The campaign covered the run-up week and the festival week, across organic content, reels and advertising on Instagram and Facebook. Festival content appeared almost 900,000 times on people's screens, more than 20,000 people visited the profile and the Instagram channel grew by almost 800 followers, a +29% in fourteen days.
On day twelve of the campaign a new need came up: shuttles were needed to connect three cities to the festival, and a way to book them. We built a booking and payment web app and put it online within the day: bookings, payments and confirmations running on their own, from the first purchase to the last ride.
Branding · Branding · Social · Social · Web Design · Web Design